Agrinesia Boosts Delivery Efficiency with Route Optimization

MileApp has a proven track record of helping delivery and distribution businesses in Indonesia fix inefficient delivery and distribution processes. Its features, from route optimization to real-time tracking, are now used by many large companies to improve their deliveries.

One of them is Agrinesia, a food manufacturing company behind some of Indonesia’s best-known products. How did MileApp’s route optimization help Agrinesia improve delivery efficiency? First, let’s get to know the company.

About Agrinesia

According to its official website, Agrinesia is a food manufacturing company with well-known products in Indonesia. Founded in 2011 by husband-and-wife team Anggara Jati and Rizka Wahyu Romadhona, Agrinesia remains committed to delivering satisfaction to all its customers.

If you have traveled around West Java, you have probably come across its cakes, which are popular gifts to bring home. Bolu Sangkuriang and Bolu Susu Lembang are two of the many Agrinesia products that have been successfully brought to market.

Beyond these two well-known products, Agrinesia also produces other cakes such as Lapis Kukus Pahlawan, Bakpia Kukus Tugu Jogja, Nusa Rasa, Bolu Malang Singosari, and Bolu Stim Menara. The company says it will keep innovating to deliver the best-quality products.

Over 13 years of creating quality products, Agrinesia has grown to 7 brands and 4 factories in Bogor, Sidoarjo, Yogyakarta, and Medan, with more than 1,000 employees.

Challenges

Agrinesia’s distribution and delivery operations faced several complex challenges that often hurt performance. Route generation was still manual, and mapping all orders to available vehicles took a long time.

Task assignment to drivers was also manual, which meant printing a lot of paper and spending a lot of time, even though the work could be managed far better with an integrated system.

Finally, there was no proper real-time tracking or monitoring, so tasks at each outlet could not be seen or tracked as they happened. Operational costs were also tracked manually, making them hard to monitor. These issues mattered because they directly affected work efficiency and the ability to hit agreed KPIs.

So how did MileApp address these challenges? Here is what MileApp did.

Solution: Route Optimization and Pickup-Delivery Workflows

Given these challenges, MileApp, as a specialist in distribution and delivery, delivered a concrete solution built around a pickup and delivery use case. This approach is highly effective for optimizing how goods are picked up and delivered, and involves mapping user scenarios from the perspectives of the customer, the shipper, and the driver.

For these activities, MileApp recommended the following features:

Route Optimization: This feature saves time and fuel. By calculating the shortest routes and avoiding congestion, users reach their destinations quickly and cost-effectively.
Task Automation: This feature saves time and effort by automating activities such as trip scheduling and status updates. It not only reduces workload but also improves accuracy and consistency.
Tracking: Tracking provides real-time monitoring of user activity. Users can track trips, deliveries, or projects accurately, making time management easier, minimizing the risk of loss, and improving security.
Dashboard: The dashboard gives a complete overview of key data in a single view. By easily monitoring statistics, analysis, and progress, users can make smarter decisions. With this feature, MileApp provides better control and helps users manage their activities effectively.
Flow and Cost Tracking: With flow, users can track delivery status directly and keep processes moving without interruption. Cost tracking helps control delivery costs with a high level of transparency, enabling smarter decisions in logistics planning.

Results

Here are the concrete results MileApp delivered for Agrinesia after addressing these challenges:

1. All data is digital

Digital data is the best way to monitor performance today, because everything can be easily tracked and traced.

Agrinesia can now store and share data instantly, so teams collaborate more effectively. The risk of data loss is lower, and in-depth data analysis provides valuable insights.

2. More optimal routing with fewer vehicles

Better route planning means orders are completed earlier. Routing orders now takes 2–5 minutes per hub, compared with around 30 minutes when routes were generated manually to map all orders to available vehicles.

Faster order routing also reduces the potential for errors and delays, improves customer satisfaction, and strengthens the company’s reputation in the industry.

3. Mobile proof of delivery enables real-time monitoring at every customer

With proof of delivery (POD) in the mobile field app, deliveries are better controlled. POD enables real-time monitoring at each customer, ensuring transparency and accuracy in every delivery.

Receipt of goods can be confirmed instantly with a digital signature or photo, increasing trust and transaction security.

4. Driver positions can be tracked and reviewed through actual route history

Agrinesia can now easily track the drivers delivering its goods. Tracking had been one of its main challenges.

With MileApp, Agrinesia can monitor operations far more easily, especially by reviewing actual route history.

MileApp has played an important role in helping Agrinesia optimize its logistics, especially delivery and tracking. MileApp helps business owners simplify logistics operations and track field team performance with features such as route optimization, sales order taking, and a real-time dashboard.

Ready to make your deliveries more efficient? Book a free demo with the MileApp team.

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